The Advice Service regarding Law No. 5 of 11 January 2018 is designed to help companies comply with Italian regulations regarding telemarketing activities and the handling of promotional calls.

These regulations are key to protecting consumers and ensuring that companies operate ethically and in compliance with applicable laws.

Objectives

1. Regulatory Compliance: Ensure that the company complies with the new provisions on telemarketing and opt-out regestry management.
2. Consumer Protection: Implement measures that respect the right of consumers not to receive unsolicited calls.
3. Operational Efficiency: Optimise business processes for handling promotional calls in compliance with regulations.
4. Risk Reduction: Minimising the risk of legal sanctions and damage to corporate reputation.

Modalities

1. Preliminary Assessment:
   • Assessment of Current Practices: Analysis of the company’s current telemarketing practices to identify areas of non-compliance.
   • Mapping of Regulatory Needs: Identification of the company’s specific needs to adapt to the new regulations.
2. Opt-out Registry:
   • Registration and Management: Assistance in the registration procedure for the Opt-out Register and in the management of consumer requests not to receive promotional calls.
   • Verification of Contact Numbers: Implementation of processes to verify that telephone numbers used in promotional campaigns are not registered in the Opt-out Register.
3. National Area Codes for Promotional Calls:
   • Implementation of Area Codes: Advice on the adoption of specific national area codes for statistical, promotional and market research calls.
   • Configuration of Telephone Systems: Support in the configuration of business telephone systems to include mandatory prefixes, ensuring that calls are easily identifiable by consumers.
4. Training and Awareness-raising:
   • Training Programmes: Design and delivery of training programmes for telemarketing personnel on the new regulations and best practices.
   • Awareness Campaigns: Internal campaigns to raise staff awareness of the importance of compliance and protection of consumer rights.
5. Monitoring and Review:
   • Periodic Audits: Conducting periodic audits to verify ongoing compliance with regulatory provisions and identify possible improvements.
   • Policy Update: Review and update company policies according to regulatory changes and industry best practices.

Benefits

• Regulatory Compliance: Ensure that the company complies with all regulatory requirements, reducing the risk of fines and penalties.
• Consumer Protection: Improve corporate reputation by protecting consumer rights and reducing unsolicited calls.
• Operational Efficiency: Optimise telemarketing processes to ensure that campaigns are effective and compliant with regulations.
• Risk Reduction: Minimise legal and reputational risks associated with non-compliant telemarketing practices.

Tools used

• Documentation: Procedures and records for managing the Opt-out Register.
• Training Platforms: Online tools and educational materials for staff training and awareness-raising.
• Monitoring Dashboards: Tools to monitor telemarketing activities and verify the effectiveness of compliance policies.

Final considerations

The service proposed by 365TRUST of advising on the new provisions regarding the registration and operation of the Opt-out register and the establishment of national prefixes for telephone calls for statistical, promotional and market research purposes is essential for companies wishing to comply with Italian regulations and protect consumer rights. Through targeted advice and the implementation of effective policies, procedures and security measures, companies can optimise their telemarketing activities, improve their regulatory compliance and promote a consumer protection-oriented corporate culture.