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Searching for transparency: web is full of privacy pitfalls.

Searching for transparency: web is full of privacy pitfalls.

Thanks to the “lawfulness principle” introduced by the GDPR, now users can have the right to obtain in a easier way information about personal data processing, that web site and apps shall offer in a concise and easy to understand manner and be explained with a simple and clear language.

Anyway, despite sanctions till 20 million euros or till the 4% of the turnover that are risking the lawbreakers that are not respecting the provision of the General Data Protection Authority, there a limited list of websites and apps in which users can recognizes confidentiality without being too worried about the processing of their personal data or information.

In reality internet is rich of pitfalls, and the majority of e-commerce, social media and apps have not still gained confidentiality of users due to pitfalls made In order to capture their personal data and exploit them for marketing purposes, but also for real and true unfair practices.

We can think that trying to decrypt many privacy policy is a difficult tasks: it is not enough read about 7.000 words of Facebook and Google policy, meanwhile you need 45 minutes to read Zoom policy, which is composed by more than 10.000 words.

Among lots of words and sometimes terms which are specific, it is not true that by taking the time you need you can understand how your personal data will be used in the reality.

Another technical which is frequently used is the use of slogan like “your privacy is important” which are visualized in banner with which websites ask the consent to cookies settings, that ones you give them the consent it will be not enough to protected from breaches, but it will give your authorization to be controlled online and in your consumer habits, that will be analyses in order to offer you special customized advertising based on your habits.

Still on the subject of privacy, into the network we can find a lot of “drink pattern” which are studied in order to spying people or tap into marketing strategies, like in the case of popup which has been used recently by Twitter in which you are ensured of having the control on your data, but you receive at the same time the invite to “activate special advertising” in order to improve those that are already visualized into the platform, which the only techniques offered is not those one of not receiving advertising, but “less relevant adds”. Then, if you poke around your profile (on Twitter) you will find out that into privacy settings and into the box of personalized advertising there is an already selected consent that you have never given. There are also some escamotage with which websites are trying to dissuade users and obtain the deletion of their personal data, right that according to Article 12 of the GDPR shall be protected by the data controller. Amazon’s users experiment problems like these, they want to delete their account and they face with a sensitive function into the settings and they are in a sort of maze composed by 12 steps in which they cross different functions of the menu that are not connected with the deletion of your data like “Prime and others” or “Give us information about your problem”, “further updates on the account”, and so on; there is also the final questionary in which it is asked the reason why you want to delete your account before comply with the response.

These are only some examples of the numbers of pitfalls online that the user have to know, he is processed more like a chicken which has to be plucked, than a very loyal client, but according to the last report of OpSec on the barometer of consume habits which has involved 2.600 users all over the world, in 2020 one in three consumers (the 30%) suffered of personal data breach in the online shopping, and the 64% of the unfortunate have lost their confidentiality into the brand from which they have bought, meanwhile the 28% of them affirm that they are never going to shop back in that brand.

The conclusion drawn by 55 per cent of consumers surveyed is that digital companies are not doing enough to protect customers’ personal data.

But the report’s findings also reveal a conspicuous resignation to succumbing to the Internet’s magnum opus, with 30% of victims of personal data breaches saying they were not surprised by what happened to them, and even 48% of the more fortunate ones who have not had their data breached are equally concerned that sooner or later they too will be a victim.

Of course, the thorny problem does not only concern BigTech and the most famous social networks, but the whole internet ecosystem is affected, and is still waiting to gain the full trust of users, while in Brussels these issues are animating the debate in the EU Parliament with proposals that would like to introduce restrictive rules for online platforms and ban opaque targeted advertising techniques in the EU.

However, in order to establish the right climate for the full development of the digital market, it is now necessary to make a further qualitative leap forward by focusing on transparency and ethics, and companies that want to strengthen their image and their business on the Internet are called upon to rethink their strategies by investing in so-called “Corporate Social Responsibility”.

SOURCE: FEERPRIVACY

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